Apex Elite: Athletic Brand Photoshoot

I’ve had the opportunity to shoot for and work with Daniel & Henry and their athletics and training company, Apex Elite for the last 2-3 years. I’ve worked and have assisted them in photographing a lot of their power lifting competitions held by the Manitoba Power lifting Association.

Daniel reached out to me in early February about the launch of their new clothing and apparel line and wanted me to take the lead on a styled shoot for marketing material. Of course, I was quick to say yes! They obviously have tailored their clothes to athletes but also wanted to reach out to the more casual everyday wear attire. They wanted their clothes to go beyond just the gym and have people appreciate their brand outside of the athletic community. So far so good, they’ve almost completely sold out of their stock and I couldn’t be more proud of Daniel and Henry. It’s been such a joy to see their rise in the athletic community here in Winnipeg and I do not doubt that this is just another stepping stone for them. For anyone looking to get a hold of one of these shirts or hats, please check out their online store to get yours today!